Salto - TV Identity

Salto exists of two local TV channels serving the greater Amsterdam area. They allow television makers from all standards, ages and cultures to broadcast on their program to anyone willing to watch. This results in an interesting variety of TV shows with not the most, but the most loyal viewers.


Their existing print identity was solid, but was visually just not compatible with the demands of today's broadcasting standards. 


Calango took elements of the existing identity and translated it into a new design. A decent amount of math, known as the golden ratio, was aplied to the pantagon shaped logo to create a kaleidoscopic framework for moving images.


These moving images can change with every season or major event in Amsterdam, keeping it fresh and up to date at all times.


If you are a bit nerdy, be sure to check out the math behind this identity at the bottom of the page and check wikipedia for more information on the golden ratio.


Design, Direction & Animation: Calango  

Camera: Leon van den Broek

Audio: Pastelle